Branding Questionnaire

Please take some time to answer the following questions. Your answers will be a starting point for the design of your brand identity. A detailed answer is preferred, however an "I don't know" is always better than a false or guessed answer.

Name*
First Last
Email*
Site URL*
Company or Blog Name*
Please provide a brief history of your company or blog.*
Who is your typical reader or customer?*
How old are they? Where do they live? Do they share common beliefs, attitudes, or behaviors? Which social media platforms am I most likely to find them on?
What other companies or blogs in your niche do you admire?*
What do you think that these companies or blogs are doing right?*
What differentiates you from the other companies or blogs in your niche?*
If a friend was describing your brand to someone who had never heard of you, how do you think they would describe you?*
What sort of descriptive words would they use? What attributes or features of your brand do you think they would mention?
What words/feelings/beliefs do you want people to associate with your site and your brand?*
If your brand were an automobile, what make/model of car would represent you best?*
If you had to wear an outfit that represented your brand, describe what that outfit would look like.*
Be sure to include details like the type of jewelry, accessories, shoes, etc.
If your brand was a product that had to be sold at a store, what store (or stores) would it be sold at? What do you think the sales display would look like?*
What sort of design do you think would appeal most to your audience and why?*
Do you have strong preferences (positive or negative) about the specific colors you want used on your site?*
Please describe those preferences and explain why.
Is there anything else about your brand that is important for me to know?*
Additional Assignment
In addition to this questionnaire I'd like you to create a mood board or Pinterest board with 10-12 images that represent your brand. The board should include the colors and styles that resonate most with you. Within that board I'd like you to include at least 3 other logos that have a similar aesthetic to yours. Please include descriptions on each of your pins telling me why you selected each image and how it represents your brand. If you select to do this on Pinterest you can create a private board and invite me to view it at [email protected].

Additional Assignment